PPC advertising is one of the most effortless ways to be seen on the top of search engine results for relevant keywords. As well as search, PPC lets you appear in display ads for users searching for a service similar to yours, retarget people who've already visited your website, or be visible on YouTube by showing your message to millions of people. The results are instant, and within minutes you can already be in top positions.
Even if you have a strong SEO strategy, pay-per-click marketing helps you test your market, discover the best performing keywords, test your product and message in a faster way, and save you time & money for the long term.
It takes a lot of hard work and research to find the right keywords that will get you the best ROI (return on investment). In many campaigns we've inherited from clients, only 30% of keywords were driving 90% of the sales. Tracking and analysis helps you discover which keywords aren't performing (even if they seem to be relevant) and optimize your campaign for a lower CPC (cost-per-click) and achieve higher conversion rates.
If you're new to paid advertising, one of the most important things to keep in mind is that just setting up your campaigns won't give you the best results. You should always keep an eye on your campaigns in order to ensure you aren't burning through your ad spend.
When you set up your campaign for the first time, you won't have any data on which search terms and budget will produce the most sales while preserving a high ROI. Discosloth offers a monthly optimization and management service for ongoing pay-per-click campaigns.
Pay-per-click advertising means nothing if you're not looking at the data, and not optimizing based upon results. We provide you with live reports that visualize your performance, understand your spending, and see the keywords you're ranking for. This helps you understand what drives your sales, which campaigns perform best, and explain what we're doing to improve your results.
Google is the world's largest advertising provider. Search ads have the highest conversion rates as you target people who are searching directly for your offer. Even if you already have a strong organic presence, the power of PPC can help you test marketing decisions quickly. If you're focused upon branding, display ads can be essential for increasing brand awareness.
As the most popular social media platform, it'd be a mistake to ignore all those people liking cute sloth pictures. Use it as an advertising platform to spread your message to a larger audience, growing your social media presence and engaging with your brand. If you want to learn more about how we work with Facebook, read our case study explaining how we’ve got a $0.09 cost-per-engagement.
If you target Russian speaking countries, you should definitely consider working with Yandex. This search engine has over 65% market share in the Russian-speaking market. At Discosloth, we have a native Russian speaker set up the campaigns and translate your messages.
Not all searches happen on Google: Bing owns around 20% of US search since it's the default search engine on new Windows machines. Even if it has a lower conversion rate, the cost-per-click can be much less than Google. Bing Ads is a great secondary channel for your online advertising.
Remarketing drives great results, as you're focusing upon people who've already visited your website and expressed interest in your product. We help you set up your campaign and define variables like targeting specific pages, clicking certain buttons, or spending an X amount of time upon the page.
If your goal is to get more visibility through YouTube Video Ads, we set up campaigns to attract the most targeted and suitable audience. We're certified with Google Video Ads, and we've also actually created videos on every continent (except Antarctica...)
We provide white labeled PPC management, conversion optimization, & data analysis services for digital agencies. If it doesn't make sense to hire a full-time position, ask us about partnering with us.
If you already have a PPC campaign, but you think you can get a better ROI from it, contact us for a PPC audit. We'll tell you which issues you have, what should be addressed, and what results you can expect out of your campaign.
If you want to enter the paid advertising world, but don't know where to start, contact us to find out how Discosloth can help you increase performance with PPC (pay-per-click) solutions.
Our prices are individual and depend on your keyword volume and monthly spend.