PPC advertising is one of the most effortless ways to be seen on the top of search engine results for relevant keywords. As well as search, PPC lets you appear in display ads for users searching for a service similar to yours, retarget people who've already visited your website, or be visible on YouTube by showing your message to millions of people. The results are instant, and within minutes you can already be in top positions.
If you're new to paid advertising, one of the most important things to keep in mind is that just setting up your campaigns won't give you the best results. You should always keep an eye on your campaigns in order to ensure you aren't burning through your ad spend. When you set up your campaign for the first time, you won't have any data on which search terms and budget will produce the most sales while preserving a high ROI. Discosloth offers a monthly optimization and management service for ongoing pay-per-click campaigns.
Pay-per-click advertising means nothing if you're not looking at the data, and not optimizing based upon results. We provide you with live reports that visualize your performance, understand your spending, and see the keywords you're ranking for. This helps you understand what drives your sales, which campaigns perform best, and explain what we're doing to improve your results.
Even if you have a strong SEO strategy, pay-per-click marketing helps you test your market, discover the best performing keywords, test your product and message in a faster way, and save you time & money for the long term. It takes a lot of hard work and research to find the right keywords that will get you the best ROI. In many campaigns we've inherited from clients, we find that sometimes only 30% of keywords are driving 90% of the sales. Tracking and analysis helps you discover which keywords aren't performing (even if they seem to be relevant) and optimize your campaign for a lower CPC (cost-per-click) and achieve higher conversion rates. Remarketing through display campaigns drives great results, as you're focusing upon people who've already visited your website and expressed interest in your product. It's a great way to boost ROI for both Facebook Ads and Google AdWords. We help you set up your campaign and define variables like targeting specific sites, click tracking, and user engagement.
If you already have a PPC campaign, but you think you can get a better ROI from it, contact us for a PPC audit. We'll tell you which issues you have, what should be addressed, and what results you can expect out of your campaign. If you want to enter the paid advertising world, but don't know where to start, contact us to find out how Discosloth can help you increase performance with PPC (pay-per-click) solutions.