At Discosloth, we've got very strong opinions about the way to approach SEO.
All too often, websites can fall into the trap of wanting to see results instantly: but the sort of off-site tactics that are required to rank a site quickly also bring the danger of being penalized by an algorithm update from Google. Shady strategies like linkbuilding are providing less and less positive results, all at the risk of your site being wiped out.
That's why we prefer to help our clients using on-site search engine optimization, and creating a long-term content marketing plan that helps you provide value to your users. Because user experience on your website is the most important factor in long-term organic rankings.
We focus upon on-site optimization, keyword ranking & analysis, competitor tracking, and content marketing. We focus upon long-term organic growth by the creation of valuable content, rather than short-term tactics.
Our content marketing is based upon a customer-centric philosophy: that good marketing makes friends, not enemies. The speed of marketing grows exponentially faster. The lifecycle of a campaign a hundred years ago was months or years: now, it might only be days or weeks. And because of this increase in speed, the rat race of constant growth hacking, popups, popunders, loopholes, funnels, and spam becomes obvious to every internet user.
We encourage users to complete a thorough site audit, to establish the baseline of traffic metrics for future organic growth. An audit of your site looks at your closest competitors, keyword rankings, your on-site issues, and basic metrics like page engagement and organic traffic sources. After this, we recommend building a custom monthly management strategy which ensures that your site will make progress.
We strongly encourage a long-term approach to improving your website's search experience.
Fads have all come and gone. But none of them focus on what really matters: helping users visit, stay, and recommend your content. We're not sure who came up with the phrase, but Mike Templeton's article on Forbes does a great job illustrating this by terming it search experience optimization. And he's right. The old-fashioned methods of search engine optimization is dead. Unless you have the combined resources of the world's largest companies (Google, Microsoft, and Facebook) then it'll be pretty difficult to game the system and stay a few steps ahead of them. It's much better to develop a solid on-page optimization strategy, and leave the old strategies for your competitors to use.
What's the best way to generate long-term value for the internet? Simply creating the best & highest quality product you possibly can. This isn't easy, at all. And as a matter of fact, it means that search engine results are, more and more, placing importance upon real talent, originality, popularity, and playing nice within the ecosystems we've been given.
Original content is both expensive and rare, but it's becoming more valuable than ever. And it's not something that can be easily generated by giving an offshore copywriter a list of 5 keywords and a 500-word writing prompt. For an example of a company that does great content marketing, check out Ceros's blog. They write long-form, entertaining, and informative articles that almost ensure anyone who lands there stays there.
This reality doesn't sit well with most of the internet marketing world. Google places an emphasis on things like bounce rate (how many people left the site after landing there) or time on page (how long they were engaged with your content) or social shares (how many people decided to spread your content within their social group).
So how does one develop a solid marketing strategy that provides a good experience for their users? User experience and quality content, to put it simply. Marketing should make friends, not enemies. For long-term organic growth, we need to be making sure our websites do the same.
We'll tell you which issues you have, what should be addressed, and what results you can expect from search experience optimization.