My Google Ads journey started over 10 years ago – which is a short time in life, and a very long time in digital advertising. The knowledge I accumulated over the years was applicable for quite a while – the same strategies that were best… Read More »Changes in the way we approach profitable Google Ads campaigns
The original beauty of Google Ads was that you could target intent-based searches…and you could do it without knowing anything about the person searching. The searcher’s private information did not matter. Interests, friends, gender, income, none of it matters when someone is searching for Harry… Read More »Predictions on Google’s predictive user-based targeting
In 2018, we onboarded a client that sold high-end audio equipment & home cinema systems. This luxury market was booming, and the client wanted to gain more sales and revenue via Google Ads. They were currently running ads, but they weren’t well optimized, and the… Read More »Increasing E-Commerce Store Revenue by 1100% in 3 Years
In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We’re all familiar with how labor-intensive the traditional methods of gaining leads and increasing admissions can be. A digital marketing strategy that uses… Read More »Google Ads: Increasing Admissions For Assisted Living Facilities
This case study was originally published in 3 parts, with incremental updates coming along in the course of a year. Now that our site is chugging along nicely, I thought I’d condense these into one long article so that you can see the full progression… Read More »Google Search: 0 to 100,000 visitors from scratch, without building backlinks!