Predictions on Google’s predictive user-based targeting

The original beauty of Google Ads was that you could target intent-based searches…and you could do it without knowing anything about the person searching. The searcher’s private information did not matter. Interests, friends, gender, income, none of it matters when someone is searching for Harry Potter boxed set or long HDMI cable or insurance for … Read more

Google Ads: Increasing Admissions For Assisted Living Facilities


In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We’re all familiar with how labor-intensive the traditional methods of gaining leads and increasing admissions can be. A digital marketing strategy that uses closely targeted PPC (pay-per-click) ads is one of the most … Read more