How to set up enhanced e-commerce tracking on Shopify with Google Analytics

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If you are wanting to track your ecommerce website sales within Google Analytics, you need to create a GA Universal Analytics property (GA4 is not yet supported). Make sure to add your GA tracking code in Shopify.

Within Google Analytics:

  1. Sign into Google Analytics, and click the Admin icon in the bottom left-hand corner of the screen.

2. Click E-commerce Settings.

3. Check Enable E-commerce and Enable Enhanced E-commerce Reporting.

4. Click Save. This enables Shopify to track and send all of your website data to Google Analytics.

Within Shopify:

  1. Go to Online store > Preferences.
  2. Go to the Google Analytics section and make sure to add your Google Analytics tracking ID.
  3. Click the Use Enhanced Ecommerce checkbox.
  4. Click Save.

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