How to leverage Google Merchant Center for competitive advantage

What’s the main complaint Google Ads professionals have about recent changes on the platform? Losing access to search terms, along with other granular insights. We used these tools for analyzing competition, market research, tracking trends, and exploring behavior by discovering which terminology and syntax is used by customers. With PMax, Demand Gen, and the various … Read more

How to set up enhanced e-commerce tracking on Shopify with Google Analytics

If you are wanting to track your ecommerce website sales within Google Analytics, you need to create a GA Universal Analytics property (GA4 is not yet supported). Make sure to add your GA tracking code in Shopify. Within Google Analytics: Sign into Google Analytics, and click the Admin icon in the bottom left-hand corner of … Read more

How to grant your ad agency access to WooCommerce

When you are engaging a Google Ads agency like Discosloth to run Google Shopping ads for your ecommerce store, you’ll need to grant access to your WooCommerce backend in order to manage product feeds, configure Google Analytics, set up conversion goals, and more. Within your WordPress admin panel, go to Users and select Add New. … Read more