What’s the main complaint Google Ads professionals have about recent changes on the platform? Losing access to search terms, along with other granular insights. We used these tools for analyzing competition, market research, tracking trends, and exploring behavior by discovering which terminology and syntax is used by customers. With PMax, Demand Gen, and the various … Read more
If you are wanting to track your ecommerce website sales within Google Analytics, you need to create a GA Universal Analytics property (GA4 is not yet supported). Make sure to add your GA tracking code in Shopify. Within Google Analytics: Sign into Google Analytics, and click the Admin icon in the bottom left-hand corner of … Read more
If you want to calculate how many leads/sales you can get from a budget, you can do this with a simple equation. You just need to know a few numbers: how much you can spend (budget) how much your cost per click is (CPC) what is your conversion rate (CTR) Here is the simple formula: … Read more
When a Shopify store is working with an agency in order to run ads (like Google Shopping) then agency access is critical in order to manage things like product feeds, Analytics, or Google Merchant Center. For an agency to be able to request access to a client’s Shopify account, the agency first needs a Shopify … Read more
If you are engaging an agency like Discosloth to run Google Shopping ads, you will need to grant access to your Google Merchant Center account, in order for us to configure your product feed. Sign into Google Merchant Center, and click the Tools & Settings icon, then click Account Access. 2. Click the blue + … Read more
When you are engaging a Google Ads agency like Discosloth to run Google Shopping ads for your ecommerce store, you’ll need to grant access to your WooCommerce backend in order to manage product feeds, configure Google Analytics, set up conversion goals, and more. Within your WordPress admin panel, go to Users and select Add New. … Read more
If you are engaging an agency like Discosloth to help with your Google Ads campaigns, they will need access to your Google Analytics in order to set up conversion goals, analyze performance, and make sure the data is being collected accurately. In order to grant access to your Google Analytics, your agency will provide you … Read more
If you are running ad campaigns and engaging a third-party agency like Discosloth to manage your Google Ads account, you will need to grant access to your Google Ads account. There is no need to provide your Google username or password, and you will retain full control of your account. You just need to provide … Read more
A site migration is a lot like surgery: nobody ever wants to do it, but it’s sometimes inevitable. Yet – also a lot like surgery – if you do it wrong, you can find yourself in the middle of some major problems. We’ve run quite a few site migrations. On the easy end of the … Read more