Whether you're a small business owner, a marketing professional brushing up on digital techniques, or a student, this guide will serve as a comprehensive resource for understanding the strategy behind profitable AdWords or Bing Ads campaigns.
This guide goes through the entire advertising process, from initial keyword research to analyzing data from results. We place an emphasis on strategy - the why - over the how. We'll use an imaginary client - Anya's Organic Juices - and the entire example AdWords campaign is available as a free download so you can work with it yourself.
