Our Blog
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The Brick & Mortar Power Pair: how to combine PMax campaigns with Search ads to promote physical locations
We’ve all heard about Performance Max and how it’s taken over the world (of Google Ads, at least). But most of what we hear about is how to use PMax for ecommerce. A common refrain you’ll hear is that it’s a terrible idea to ever use PMax for lead generation campaigns. And you’ll especially hear…
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How to leverage Google Merchant Center for competitive advantage
What’s the main complaint Google Ads professionals have about recent changes on the platform? Losing access to search terms, along with other granular insights. We used these tools for analyzing competition, market research, tracking trends, and exploring behavior by discovering which terminology and syntax is used by customers. With PMax, Demand Gen, and the various…
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Which skill will make or break PPC professionals in the next 5 years?
My job isn’t to do PPC. I have a single job, and that’s finding ways to help my clients make more profit. The vehicle that Discosloth has chosen to drive home this goal happens to be PPC. Mostly Google Ads. With a sliver of LinkedIn, Bing Ads, X Ads, or Apple Ads if they make…
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Feeding the Google Ads robot: the future of ad management
Here are a few phrases you’ve probably heard lately, ad nauseam. Performance Max. Conversational UI. Generative AI. Privacy. GA4. ML. AI. More AI. Even more AI. Whether you’re brand new to Google Ads or you’ve been staring at that plain gray interface for decades, it changes so much that we can never truly be 100%…
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Changes in the way we approach profitable Google Ads campaigns
My Google Ads journey started over 10 years ago – which is a short time in life, and a very long time in digital advertising. The knowledge I accumulated over the years was applicable for quite a while – the same strategies that were best practices in 2013 still worked wonders until very recently. Sure,…
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Predictions on Google’s predictive user-based targeting
The original beauty of Google Ads was that you could target intent-based searches…and you could do it without knowing anything about the person searching. The searcher’s private information did not matter. Interests, friends, gender, income, none of it matters when someone is searching for Harry Potter boxed set or long HDMI cable or insurance for…
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Book Giveaway
Do you want 4 digital marketing books and 2 bags of locally roasted coffee? Of course you do! We’re pumped to partner with @PPCKirk (aka Kirk Williams of ZATO Marketing) to give away a package to five (5) lucky winners. The loot: Would you like a bag of Onyx (Rogers, Arkansas), a bag of Revel…
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How to set up enhanced e-commerce tracking on Shopify with Google Analytics
If you are wanting to track your ecommerce website sales within Google Analytics, you need to create a GA Universal Analytics property (GA4 is not yet supported). Make sure to add your GA tracking code in Shopify. Within Google Analytics: Sign into Google Analytics, and click the Admin icon in the bottom left-hand corner of…
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How to estimate amount of sales from a PPC budget
If you want to calculate how many leads/sales you can get from a budget, you can do this with a simple equation. You just need to know a few numbers: how much you can spend (budget) how much your cost per click is (CPC) what is your conversion rate (CTR) Here is the simple formula:…
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How to request agency access to Shopify
When a Shopify store is working with an agency in order to run ads (like Google Shopping) then agency access is critical in order to manage things like product feeds, Analytics, or Google Merchant Center. For an agency to be able to request access to a client’s Shopify account, the agency first needs a Shopify…