If you are wanting to track your ecommerce website sales within Google Analytics, you need to create a GA Universal Analytics property (GA4 is not yet supported). Make sure to add your GA tracking code in Shopify. Within Google Analytics: Sign into Google Analytics, and… Read More »How to set up enhanced e-commerce tracking on Shopify with Google Analytics
If you want to calculate how many leads/sales you can get from a budget, you can do this with a simple equation. You just need to know a few numbers: how much you can spend (budget) how much your cost per click is (CPC) what… Read More »How to estimate amount of sales from a PPC budget
When a Shopify store is working with an agency in order to run ads (like Google Shopping) then agency access is critical in order to manage things like product feeds, Analytics, or Google Merchant Center. For an agency to be able to request access to… Read More »How to request agency access to Shopify
If you are engaging an agency like Discosloth to run Google Shopping ads, you will need to grant access to your Google Merchant Center account, in order for us to configure your product feed. Sign into Google Merchant Center, and click the Tools & Settings… Read More »How to grant access to your Google Merchant Center account
When you are engaging a Google Ads agency like Discosloth to run Google Shopping ads for your ecommerce store, you’ll need to grant access to your WooCommerce backend in order to manage product feeds, configure Google Analytics, set up conversion goals, and more. Within your… Read More »How to grant your ad agency access to WooCommerce
If you are engaging an agency like Discosloth to help with your Google Ads campaigns, they will need access to your Google Analytics in order to set up conversion goals, analyze performance, and make sure the data is being collected accurately. In order to grant… Read More »How to grant access to Google Analytics
If you are running ad campaigns and engaging a third-party agency like Discosloth to manage your Google Ads account, you will need to grant access to your Google Ads account. There is no need to provide your Google username or password, and you will retain… Read More »How to accept a Google Ads account linking request
In 2018, we onboarded a client that sold high-end audio equipment & home cinema systems. This luxury market was booming, and the client wanted to gain more sales and revenue via Google Ads. They were currently running ads, but they weren’t well optimized, and the… Read More »Increasing E-Commerce Store Revenue by 1100% in 3 Years
In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We’re all familiar with how labor-intensive the traditional methods of gaining leads and increasing admissions can be. A digital marketing strategy that uses… Read More »Google Ads: Increasing Admissions For Assisted Living Facilities
This case study was originally published in 3 parts, with incremental updates coming along in the course of a year. Now that our site is chugging along nicely, I thought I’d condense these into one long article so that you can see the full progression… Read More »Google Search: 0 to 100,000 visitors from scratch, without building backlinks!