Here are a few phrases you’ve probably heard lately, ad nauseam. Performance Max. Conversational UI. Generative AI. Privacy. GA4. ML. AI. More AI. Even more AI. Whether you’re brand new to Google Ads or you’ve been staring at that plain gray interface for decades, it… Read More »Feeding the Google Ads robot: the future of ad management
My Google Ads journey started over 10 years ago – which is a short time in life, and a very long time in digital advertising. The knowledge I accumulated over the years was applicable for quite a while – the same strategies that were best… Read More »Changes in the way we approach profitable Google Ads campaigns
The original beauty of Google Ads was that you could target intent-based searches…and you could do it without knowing anything about the person searching. The searcher’s private information did not matter. Interests, friends, gender, income, none of it matters when someone is searching for Harry… Read More »Predictions on Google’s predictive user-based targeting
Do you want 4 digital marketing books and 2 bags of locally roasted coffee? Of course you do! We’re pumped to partner with @PPCKirk (aka Kirk Williams of ZATO Marketing) to give away a package to five (5) lucky winners. The loot: Would you like… Read More »Book Giveaway
If you are wanting to track your ecommerce website sales within Google Analytics, you need to create a GA Universal Analytics property (GA4 is not yet supported). Make sure to add your GA tracking code in Shopify. Within Google Analytics: Sign into Google Analytics, and… Read More »How to set up enhanced e-commerce tracking on Shopify with Google Analytics
If you want to calculate how many leads/sales you can get from a budget, you can do this with a simple equation. You just need to know a few numbers: how much you can spend (budget) how much your cost per click is (CPC) what… Read More »How to estimate amount of sales from a PPC budget
When a Shopify store is working with an agency in order to run ads (like Google Shopping) then agency access is critical in order to manage things like product feeds, Analytics, or Google Merchant Center. For an agency to be able to request access to… Read More »How to request agency access to Shopify
If you are engaging an agency like Discosloth to run Google Shopping ads, you will need to grant access to your Google Merchant Center account, in order for us to configure your product feed. Sign into Google Merchant Center, and click the Tools & Settings… Read More »How to grant access to your Google Merchant Center account
When you are engaging a Google Ads agency like Discosloth to run Google Shopping ads for your ecommerce store, you’ll need to grant access to your WooCommerce backend in order to manage product feeds, configure Google Analytics, set up conversion goals, and more. Within your… Read More »How to grant your ad agency access to WooCommerce
If you are engaging an agency like Discosloth to help with your Google Ads campaigns, they will need access to your Google Analytics in order to set up conversion goals, analyze performance, and make sure the data is being collected accurately. In order to grant… Read More »How to grant access to Google Analytics