PPC Case Studies
We’ve collected a sampling of case studies below. For a better understanding of how Discosloth approaches PPC strategy, we recommend reading our textbook Becoming A Digital Marketer, or our free Beginner’s Guide To PPC.
The Brick & Mortar Power Pair: how to combine PMax campaigns with Search ads to promote physical locations
We’ve all heard about Performance Max and how it’s taken over the world (of Google Ads, at least). But most of what we hear about is how to use PMax…
Changes in the way we approach profitable Google Ads campaigns
My Google Ads journey started over 10 years ago – which is a short time in life, and a very long time in digital advertising. The knowledge I accumulated over…
Predictions on Google’s predictive user-based targeting
The original beauty of Google Ads was that you could target intent-based searches…and you could do it without knowing anything about the person searching. The searcher’s private information did not…
Increasing E-Commerce Store Revenue by 1100% in 3 Years
In 2018, we onboarded a client that sold high-end audio equipment & home cinema systems. This luxury market was booming, and the client wanted to gain more sales and revenue…
Google Ads: Increasing Admissions For Assisted Living Facilities
In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We’re all familiar with how labor-intensive the traditional…
Google Search: 0 to 100,000 visitors from scratch, without building backlinks!
This case study was originally published in 3 parts, with incremental updates coming along in the course of a year. Now that our site is chugging along nicely, I thought…